︎︎︎ Client : Tango OT
︎︎︎ Agency : Good Reason Advertising
︎︎︎ Production House : Liquid Production
︎︎︎ Agency : Good Reason Advertising
︎︎︎ Production House : Liquid Production
︎︎︎
Creative : Anggia Larasati, I Nyoman Tri Sendyana, Laticia Ashila
︎︎︎ Project Manager : Kyomi Natasha, Yessy Fortunania
︎︎︎ Created : 2025
︎︎︎ Project Manager : Kyomi Natasha, Yessy Fortunania
︎︎︎ Created : 2025
Campaign Media
Main TVC
Main TVC
︎︎︎ Gen Z with their fun and adventurous lifestyle are searching for kind of snack that has the same fun energy with them. ‘If my daily life is fun, so does my snack!’ Tango Waffle, a one-of-a-kind snack has the fun elements in it. With different wafer texture, rice crispy and cookies crumbs, combined with thick chocolate cream, Tango Waffle is a perfect snack for Gen Z.
Campaign
Tango Waffle Lebih Tebal Nagih!
Project Brief
︎︎︎ To advertise Tango Waffle as a fun snack that complements the equally exciting activities of Gen Z, with TVC as the main medium.
Duration
︎︎︎ 4 months
About The Project
︎︎︎ I had the opportunity to be involved in this project from start to finish. It was a fun experience. The playful advertising style, inspired by Gen Z’s lifestyle, made the entire process just as enjoyable as the concept itself.
︎︎︎ There was a bit of back-and-forth during the 3D product window process to achieve a look that closely resembled the actual product. In the end, everything came together successfully.
︎︎︎ To advertise Tango Waffle as a fun snack that complements the equally exciting activities of Gen Z, with TVC as the main medium.
Duration
︎︎︎ 4 months
About The Project
︎︎︎ I had the opportunity to be involved in this project from start to finish. It was a fun experience. The playful advertising style, inspired by Gen Z’s lifestyle, made the entire process just as enjoyable as the concept itself.
︎︎︎ There was a bit of back-and-forth during the 3D product window process to achieve a look that closely resembled the actual product. In the end, everything came together successfully.
Cuma Tango yang Bikin Ngiler
Atik’s Favourite Frames
Atik’s Favourite Frames
︎︎︎
The following frames are my personal favorites. Special thanks to Mas Eka Nugroho, the director of the TVC, and Liquid Production—without them, the frames below would not have come to life as they did.
BTS - Before The Shoot
The Stillo
︎︎︎ Special thanks to Midjourney, ChatGPT, and Runway for their seamless collaboration, which made this project possible and well-received by the client.
The Stillo
︎︎︎ Special thanks to Midjourney, ChatGPT, and Runway for their seamless collaboration, which made this project possible and well-received by the client.
Campaign Media
Key Visual Design and Implementations
Key Visual Design and Implementations
︎︎︎
The billboard above focuses on showcasing Tango Waffle, highlighting the waffle-patterned wafer texture and thick chocolate cream topped with rice crispy and cookie crumbs. White is the dominant color on the billboard, representing the hero product’s packaging color.
︎︎︎ The thick cream visual that dominates the billboard aligns perfectly with the copy, “Lebih Tebal, Nagih!!!”
︎︎︎ The thick cream visual that dominates the billboard aligns perfectly with the copy, “Lebih Tebal, Nagih!!!”
Campaign Media
Running Text Banner
Running Text Banner
︎︎︎ The TVC aired alongside the Tango Waffle “Gosok-Gosok Berhadiah” promotional event, which was promoted through the following running text banner.
︎︎︎ The running text banner featured visuals of exciting prizes to attract audiences to participate in the event.
*The coupon visual and lockup are assets provided by the client.
︎︎︎ The running text banner featured visuals of exciting prizes to attract audiences to participate in the event.
*The coupon visual and lockup are assets provided by the client.
Campaign Media
Truck Branding
Truck Branding
︎︎︎
In short, the truck branding was designed so that drivers and road users who see it can instantly imagine the delicious combination of rice crispy, cookie crumbs, cream, and wafer from Tango Waffle.
Behind The Scene
The Making of Tango Waffle Lebih Tebal Nagih!
︎︎︎ Click the image on the right to see the process of making this project on my Instagram post ︎.
The Making of Tango Waffle Lebih Tebal Nagih!
︎︎︎ Click the image on the right to see the process of making this project on my Instagram post ︎.
