︎︎︎ Client : Mie Kremezz FKS Food
︎︎︎ Agency : Good Reason Advertising
︎︎︎ Production Team : Liquid Production, Visual Biblio
︎︎︎ Agency : Good Reason Advertising
︎︎︎ Production Team : Liquid Production, Visual Biblio
︎︎︎
Creative : Anggia Larasati, Kimberly Ardian, I Nyoman Tri Sendyana, Laticia Ashila, Kathleen Allycia, Fransiska Christianus
︎︎︎ Project Manager : Kyomi Natasha, Adelia Ftri, Debora Septenia, Zaskia Elsha
︎︎︎ Digital Team : Kharisma Hadi, Kharisma Aditya, Laisya
︎︎︎ Created : 2025 - Now
︎︎︎ Project Manager : Kyomi Natasha, Adelia Ftri, Debora Septenia, Zaskia Elsha
︎︎︎ Digital Team : Kharisma Hadi, Kharisma Aditya, Laisya
︎︎︎ Created : 2025 - Now
Campaign
Mie Kremezz Renyahnya Bikin Happy!
Project Brief
︎︎︎ Reviving the name of Mie Kremezz among children as a pioneer of dry noodle snacks amidst tough competition through a 360 campaign.
Duration
︎︎︎ On Going from May 2025
About The Project
︎︎︎ This is a 360 campaign project that we got through pitching process. This project is a special one for me because this was my first pitch win. This project also taught many things, especially about promoting kids snack through many media starting from TVC, DVC, on-ground event, and social media.
︎︎︎ Reviving the name of Mie Kremezz among children as a pioneer of dry noodle snacks amidst tough competition through a 360 campaign.
Duration
︎︎︎ On Going from May 2025
About The Project
︎︎︎ This is a 360 campaign project that we got through pitching process. This project is a special one for me because this was my first pitch win. This project also taught many things, especially about promoting kids snack through many media starting from TVC, DVC, on-ground event, and social media.
Introduction
Transition to New Mascot
Transition to New Mascot
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In the beginning of the campaign, we would like to introduce a special character that will become the face of Mie Kremezz, the symbol of happinezz that Mie Kremezz wants to bring for kids.
︎︎︎
In order to introduce our new mascot, we create a comic-style introduction video to tell the amazing, funny, and extraordinary journey of Ayam Kremezz from Plan-egg to our earth. Special thanks for Mas Indra Atmana as the illustrator for this video.
Mascot Introduction Video
The Stillo before Mascot says Hello
︎︎︎ Here is the stillo that I created. The storyline of this video was created in collaboration between Me and Kak Anggi.
The Stillo before Mascot says Hello
︎︎︎ Here is the stillo that I created. The storyline of this video was created in collaboration between Me and Kak Anggi.
Mascot Introduction Video
Vertical Frame for Social Media
︎︎︎ Here is the vertical frame that is being used to post the introduction video on Mie Kremezz’s social media. The design is inspired by comic book style.
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Vertical Frame for Social Media
︎︎︎ Here is the vertical frame that is being used to post the introduction video on Mie Kremezz’s social media. The design is inspired by comic book style.
Mie Kremezz’s Happiest Mascot
Please welcome, Ayam Kremezz Segitiga!
︎︎︎ Ayam Kremezz is Mie Kremezz official mascot. He was hired to represent Mie Kremezz and brings happiness wherever He go. He is a hustler and multitalented. He will do anything needed to make kids smile and laugh. ANYTHING.
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Please welcome, Ayam Kremezz Segitiga!
︎︎︎ Ayam Kremezz is Mie Kremezz official mascot. He was hired to represent Mie Kremezz and brings happiness wherever He go. He is a hustler and multitalented. He will do anything needed to make kids smile and laugh. ANYTHING.
New Mascot, New Jingle, New MV
Mie Kremezz Jingle Music Video ft. Ayam Kremezz Segitiga
Mie Kremezz Jingle Music Video ft. Ayam Kremezz Segitiga
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Listen to Mie Kremezz’s new jingle through this music video! Kak Kimberly was in charge on creating the choreography meanwhile I supervised the overall video. The animation itself was created by Emotion.
Campaign Media
DVC ini Bikin Happy!
DVC ini Bikin Happy!
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The journey on creating this DVC was quite challenging. At first we created 3 different storylines and stillo. But then, all stillos was combined into 1 DVC. Not only that, the production process was also quite challenging. The talents/kids were kind of hard to direct. Fortunately, we were able to get through it and produced this DVC.
︎︎︎ Before releasing the DVC on social media, I got the responsbility to create social media content. I chose to create a day in my life content from Ayam Kremezz’s POV and a bts showing the production process.
︎︎︎ Before releasing the DVC on social media, I got the responsbility to create social media content. I chose to create a day in my life content from Ayam Kremezz’s POV and a bts showing the production process.
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Welcoming Ramadan, Mie Kremezz is here as a snack for kids to play with after Tarawih prayers. Want to play ball, have fireworks, or play ninjas? The crunchiness of Mie Kremezz will make you happier!
︎︎︎ For this TVC, I got the chance to create the storyline as well as stillo which later, with the help from Visual Bliblio, was produced. The production process was also challenging because we were raced against the night time, as well as the rainy weather. On the other hand, the main talent itself is new to the shooting environment which made him quite hard to direct.
︎︎︎ For this TVC, I got the chance to create the storyline as well as stillo which later, with the help from Visual Bliblio, was produced. The production process was also challenging because we were raced against the night time, as well as the rainy weather. On the other hand, the main talent itself is new to the shooting environment which made him quite hard to direct.
Mie Kremezz Ramadan TVC
The Stillo that Made Client says ‘Go!’
︎︎︎ Here is the stillo that I created. There are some changes made on the visual based on treatment from Mas Koso as the director of this TVC.
Mie Kremezz Ramadan TVC
Vertical Frame for Social Media
︎︎︎ Here is the vertical frame that is being used to post the introduction video on Mie Kremezz’s social media. The design is inspired by comic book style.
Vertical Frame for Social Media
︎︎︎ Here is the vertical frame that is being used to post the introduction video on Mie Kremezz’s social media. The design is inspired by comic book style.
Campaign Media
Key Visuals and Implementations
Key Visuals and Implementations
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On the pitching process, I got the opportunity to create key visuals for 4 different SKUs of Mie Kremezz. Each key visuals visualize different enjoyment moments in a fun, dynamic, and striking way. Using wide lens to create distortion and make the product more prominent and red background to draw audience’s attention.
PR Package
Knock! Knock! A Package of Happiness has Arrived!
︎︎︎ On the right, there are 4 different PR package design. This PR package was designed to look fun and interesting, using Mie Kremezz brand color and our cutest mascot, Ayam Kremezz.
︎︎︎ On the bottom, there are some ‘perintilan’ such as keychain, wheel challenge card, greeting card, special notes, and of course, various Mie Kremezz products.
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Knock! Knock! A Package of Happiness has Arrived!
︎︎︎ On the right, there are 4 different PR package design. This PR package was designed to look fun and interesting, using Mie Kremezz brand color and our cutest mascot, Ayam Kremezz.
︎︎︎ On the bottom, there are some ‘perintilan’ such as keychain, wheel challenge card, greeting card, special notes, and of course, various Mie Kremezz products.
