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︎︎︎ Creative Director : Andruya Andrus
︎︎︎ Art Director : Navira Ardi & James Gouw
︎︎︎ Copywriter : Fadhli Faizal
︎︎︎ Graphic Designer : I Nyoman Tri Sendyana
︎︎︎ Video Production : Internal
︎︎︎ Created : 2022

Campaign Media
Main TVC



︎︎︎ End of year holidays don't need to be complicated because there is Mr. Arrange those who are ready to arrange your holiday or holiday needs using Grab and OVO.
Grab Year End Campaign

#Percaya Semua Bisa di A-Tur

Project Brief 
︎︎︎ Creating a campaign concept to welcome the end of year holidays by including #Percaya which will then be distributed to several media.
Duration 
︎︎︎ 3 months
About Project
︎︎︎ Welcoming the end of 2022, Grab wants to help Indonesians enjoy their holidays without the hassle. Therefore, Mr. Atur those who are ready to arrange (atur) anti-complicated holidays through GrabCar, GrabMart, GrabFood and OVO services.

Clothing
Mr. Atur T-Shirts & Bucket Head

︎︎︎ For production purposes, I was assigned to design the pattern used on the shirt and bucket head of Mr. Set. The pattern is inspired by tropical holiday outfits


Campaign Media
Tiktok Hash Tag Challenge

︎︎︎ Utilizing the infamous TikTok, #PercayaSemuaBisaDiAtur campaign also available in the form of TikTok Challenge! In this media, I am reponsible for creating the asset that you can see in the filer beside which include signage, hat, and flag.

Campaign Media
Train Seat Cover
︎︎︎ I got the opportunity to design the seat cover specifically for OVO and Grab Food. The seat cover designs are developed from campaign key visual.

Portfolio by

I Nyoman Tri Sendyana

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