︎︎︎ Content : I Nyoman Tri Sendyana
︎︎︎ Graphic Design : I Nyoman Tri Sendyana & I Made Dwi Permana
︎︎︎ Video : I Nyoman Tri Sendyana & Gideon Gilang Yudhistira
︎︎︎ Animation : I Nyoman Tri Sendyana
︎︎︎ Graphic Design : I Nyoman Tri Sendyana & I Made Dwi Permana
︎︎︎ Video : I Nyoman Tri Sendyana & Gideon Gilang Yudhistira
︎︎︎ Animation : I Nyoman Tri Sendyana
︎︎︎ Supervisor : Raditya Eka Rizkiantono
︎︎︎ Created : 2023
︎︎︎ Software : Adobe Illustrator, After Effects, and Premiere Pro
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︎︎︎ Created : 2023
︎︎︎ Software : Adobe Illustrator, After Effects, and Premiere Pro
Social Media Campaign
Terbebas Obesitas
Terbebas Obesitas
’Hidup Tak Terbatas Tanpa Obesitas’
Project Brief
︎︎︎ This project is an undergraduate thesis aimed at helping Indonesian teenagers get rid of obesity by practicing low sugar lifestyle and regular exercise through social media.
Duration
︎︎︎ 6 months (3 months of research & 3 months of execution)
About The Project
︎︎︎ ‘Hidup Tak Terbatas Tanpa Obesitas’ which is the tagline of this campaign comes from the spirit of Indonesian youth to explore life as freely as possible with a healthy body without obesity.
︎︎︎ This project is an undergraduate thesis aimed at helping Indonesian teenagers get rid of obesity by practicing low sugar lifestyle and regular exercise through social media.
Duration
︎︎︎ 6 months (3 months of research & 3 months of execution)
About The Project
︎︎︎ ‘Hidup Tak Terbatas Tanpa Obesitas’ which is the tagline of this campaign comes from the spirit of Indonesian youth to explore life as freely as possible with a healthy body without obesity.
Campaign Media
Public Ads Series
︎︎︎ Audience : 16-21 years old Indonesia Teenager
︎︎︎ Media Channel : YouTube ads & Instagram Ads
︎︎︎ Duration : 40s
Public Ads Series
︎︎︎ Audience : 16-21 years old Indonesia Teenager
︎︎︎ Media Channel : YouTube ads & Instagram Ads
︎︎︎ Duration : 40s
Description
︎︎︎ Public ads distributed via YouTube and Instagram are the media used to attract the attention of Indonesian youth regarding the issue of obesity.
The public ads had the theme of a slice of life from each character who has limitations in carrying out daily activities due to obesity.
︎︎︎ Public ads distributed via YouTube and Instagram are the media used to attract the attention of Indonesian youth regarding the issue of obesity.
The public ads had the theme of a slice of life from each character who has limitations in carrying out daily activities due to obesity.
Campaign Media
Social Media Content
Access Instagram ‘Terbebas Obesitas’ ︎
︎︎︎Target Audience : Indonesia Teenager age 16-21 years old
︎︎︎Media Channel : Instagram
︎︎︎Content type : Feeds, Story, and Reels
Description
︎︎︎ Instagram was chosen based on the results of target audience research where Instagram is the social media that is mostly used by the target audience.
