︎︎︎ Client : Tango OT
︎︎︎ Agency : Good Reason Advertising
︎︎︎ Production House : Liquid Production
︎︎︎ Agency : Good Reason Advertising
︎︎︎ Production House : Liquid Production
︎︎︎
Creative : Anggia Larasati, Kimberly Ardian, I Nyoman Tri Sendyana
︎︎︎ Project Manager : Kyomi Natasha, Zaskia Elsha
︎︎︎ Created : 2025
︎︎︎ Project Manager : Kyomi Natasha, Zaskia Elsha
︎︎︎ Created : 2025
Campaign Media
Main TVC
Main TVC
︎︎︎ Whether you're an art student in a class or a photographer at the park, only Tango can make people drool. It's like watching Tango is like seeing 5 star food prepared by a famous chef. How come? The right combination of cream and wafer makes Tango delicious!
Campaign
Cuma Tango yang Bikin Ngiler
Project Brief
︎︎︎ Creating 2 versions of 15s TVC, each for Tango Wafer Chocolate and Tango Wafer Vanilla Strawberry. With that short duration, TVC must include craving moment, product window, and moments of togetherness.
︎︎︎ Creating a key visual for Tango Wafer Chocolate using similar theme from TVC, showcasing drooling expression of people when seeing Tango Chocolate.
Duration
︎︎︎ 2 months
About The Project
︎︎︎ This project is quite memorable for me because in this project, I 100% involved. Starting from creating storyline and script, developing storyboard, animating stillo, production, post-production, until delivery.
︎︎︎ Product window for this project was created not using a 3D model, but instead using a real model and then filmed by the tabletop production team in Bangkok.
︎︎︎ Creating 2 versions of 15s TVC, each for Tango Wafer Chocolate and Tango Wafer Vanilla Strawberry. With that short duration, TVC must include craving moment, product window, and moments of togetherness.
︎︎︎ Creating a key visual for Tango Wafer Chocolate using similar theme from TVC, showcasing drooling expression of people when seeing Tango Chocolate.
Duration
︎︎︎ 2 months
About The Project
︎︎︎ This project is quite memorable for me because in this project, I 100% involved. Starting from creating storyline and script, developing storyboard, animating stillo, production, post-production, until delivery.
︎︎︎ Product window for this project was created not using a 3D model, but instead using a real model and then filmed by the tabletop production team in Bangkok.
Cuma Tango yang Bikin Ngiler
Atik’s Favourite Frames
Atik’s Favourite Frames
︎︎︎
These are my favourite frames from the TVC. Special thanks for Eka Nugraha as the director of this TVC and also Chopstick Films as the tabletop line production team.
BTS - Before The Shoot
The Stillos
The Stillos
︎︎︎ Yes, before those beautiful frames even produced, we start from these stillos created with a combination of MidJourney for producing the frames and Runway for creating the videos. After that, we combined the videos using Adobe Premiere and After Effects. And
voilà, the stillos finally finished.
︎︎︎ Stillo Tango Wafer Chocolate
︎︎︎ Stillo Tango Wafer Vanilla Strawberry
Campaign Media
Key Visual Design and Implementations
Key Visual Design and Implementations
︎︎︎
The key visual focuses on showing the craving/drooling expresion when seeing Tango Wafer Chocolate. The product itself can be seen on the reflection on the glasses. On the background, we use a 3D model of chocolate cream to show the yummy-ness of Tango Chocolate cream and intensify the chocolate ambiance.
︎︎︎ Key Visual Option [1]
︎︎︎ Key Visual Option [2]
︎︎︎ Key Visual Option [3]
︎︎︎ Key Visual Option [4]
BTS - Before The Shoot
The Photoshoot
The Photoshoot
︎︎︎ The photoshoot for this key visual is quite simple. It happened during the TVC production. We took several options for the ‘drooling’ expression of the talent as options for the KV. At the end, the client use the image with tongue visible because it expressed ‘drooling’ the best.
Behind The Scene
The Making of Cuma Tango yang Bikin Ngiler
︎︎︎ Click the image on the right to see the process of making this project on my Instagram post ︎.
The Making of Cuma Tango yang Bikin Ngiler
︎︎︎ Click the image on the right to see the process of making this project on my Instagram post ︎.
