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Graphic Designer : I Nyoman Tri Sendyana
︎︎︎ Art Director : Satya Dharmawanto
︎︎︎ Art Director : Satya Dharmawanto
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Created : 2024
︎︎︎ Software : Adobe Photoshop
︎︎︎ Software : Adobe Photoshop


POSM
AXE Fine Fragrance Collection
About Project
︎︎︎ To promote New AXE Premium Perfume Deodorant products which are Emerald Sage, Blue Lavender, Aqua Bergamot, I appointed to design several marketing collaterals and POSM such as leaflet, wobbler, highlighter, divider, CTA acrylic, and others.
︎︎︎ To promote New AXE Premium Perfume Deodorant products which are Emerald Sage, Blue Lavender, Aqua Bergamot, I appointed to design several marketing collaterals and POSM such as leaflet, wobbler, highlighter, divider, CTA acrylic, and others.

Marketing Collateral
A4 Leaflet
A4 Leaflet
︎︎︎ The leaflet has 6 pages and contains product benefits, efficacy, and specifications which can be used by the seller to promote the new products.






Marketing Collateral
POSM
POSM
︎︎︎ There are several designs that I created which includes CTA acrylic, wobbler, highlighter, and divider. The designs mainly utilize AXE’s global key visual with some tweaks based on the shape of the POSM.













